Dr. Fahad Altuwaijry’s journey from academia to executive leadership is a testament to his belief in education’s transformative power. Starting as an Assistant Professor in Computer Engineering at the Technical and Vocational Training Corporation (TVTC), he quickly recognized that the classroom, while impactful, was just the beginning of where change could happen.
“Teaching and research gave me a profound appreciation for the transformative power of education,” Dr. Altuwaijry recalls. “But I realized I could drive more significant change by stepping into leadership roles that influence systems and structures directly.”
At TVTC, he began his transition into leadership, taking on roles that allowed him to design innovative programs, foster partnerships, and enhance vocational training standards. He spearheaded initiatives to establish the National Center for Evaluation and Professional Accreditation (NCEPA), create vocational examination systems, and expand training programs to bridge the gap between education and the labor market. These experiences deepened his passion for organizational development and strategic management, laying the groundwork for his future endeavors.
His move to a CEO role marked a significant turning point. At Colleges of Excellence, Dr. Altuwaijry focused on diversifying income streams, improving training quality, and linking education to employment opportunities. These successes set the stage for his current position as CEO of Ataa Educational Company, overseeing 22 educational complexes serving more than 45000 students.
“My goal is to create a world-class educational ecosystem that nurtures creativity, strong values, and academic excellence,” he says. For Dr. Altuwaijry, leadership in education isn’t just about resource management—it’s about inspiring transformation, fostering innovation, and building a legacy of lifelong learning.
Education, he believes, is the cornerstone of any thriving society. With that conviction, he continues to align the institutions he leads with the evolving needs of students, educators, and communities, shaping a future defined by opportunity and growth.
Ataa’s Role in Shaping the Future of Education in Saudi Arabia
Since its humble beginnings in 1991, Ataa has become a name synonymous with quality education in Saudi Arabia. “Our goal has always been to nurture students who are not only academically strong but also culturally aware and globally competent,” says Dr. Altuwaijry. What started as a single school has evolved into a powerhouse, operating 22 complexes across Riyadh and offering six diverse curricula to meet the needs of 21st-century learners.
Ataa’s growth isn’t just about numbers—it’s about impact. From welcoming 10,000 students in 2008 to over 45,000 by the 2024-2025 school year, the company’s journey has been one of continuous learning and adaptation. Strategic milestones, like introducing international curricula and acquiring schools such as Al-Nokhba and Bader in 2014 and the Arabian Education Group in 2022, reflect its commitment to innovation and inclusivity.
Yet, behind the impressive scale lies a heartfelt mission. “Every decision we make is rooted in the belief that education changes lives,” Dr. Altuwaijry shares. With a team of 5,500 dedicated professionals, Ataa ensures that each child feels supported and encouraged to thrive. The schools maintain a balanced student-to-teacher ratio, creating an environment where curiosity flourishes and students feel seen.
What truly sets Ataa apart is its ability to blend tradition with progress. While honoring Saudi Arabia’s cultural values, the company embraces a global outlook by offering curricula like British, French, Indian, and Egyptian programs. This diversity prepares students to dream big and step confidently into the future.
Financially, Ataa’s performance reflects its strong foundation. With a net revenue of 666 million SAR and a solid EBITOA margin of 32%, the company is not just educating; it’s creating a sustainable model for growth. But for Dr. Altuwaijry, these numbers are secondary to the smiles of children eager to learn each morning.
At its heart, Ataa Educational Company is about building brighter futures. As it celebrates 33 years of empowering young minds, its vision remains clear: to shape leaders, dreamers, and changemakers who will carry Saudi Arabia forward. As Dr. Altuwaijry aptly puts it, “Education is not just what we do; it’s who we are.”
Merging Technology and Vision in Education
Dr. Altuwaijry’s background in cryptography and information security has profoundly influenced his leadership approach at Ataa Educational Company. Focusing on data-driven decision-making, he ensures that every strategy is both informed and geared for long-term success.
“I prioritize robust security protocols that protect critical data while fostering a culture of trust and accountability,” Dr. Altuwaijry shares. By leveraging modern technologies like secure e-learning platforms, he has enhanced the quality and accessibility of education while upholding strict data privacy standards. These measures not only ensure compliance with cybersecurity laws but also strengthen confidence among stakeholders.
Under Dr. Altuwaijry’s leadership, the company proactively addresses contemporary challenges by developing advanced security frameworks. These frameworks create a secure and adaptive learning environment, merging technical expertise with a forward-looking vision for education. “My goal is to combine technical precision with innovation to craft engaging and impactful learning experiences that inspire both learners and educators,” he emphasizes.
As CEO, Dr. Altuwaijry has driven transformative initiatives, including the development of Ataa’s comprehensive strategic plan. This roadmap is a cornerstone for sustainable growth, equipping the company to navigate challenges and seize future opportunities.
The strategic plan aims to enhance all facets of the organization, benefiting students, employees, and the broader community. “The plan isn’t just a document—it’s a dynamic tool for quality, operational excellence, and long-term competitiveness,” he explains. Its many benefits are improved learning outcomes, improved financial performance, robust risk management, innovation in digital transformation, and geographical expansion.
With a clear vision, mission, and strategic goals, the plan includes initiatives to elevate educational processes, invest in cutting-edge technology, and align policies with modern standards. It also prioritizes enriching the customer journey and satisfying diverse stakeholders, from investors and parents to employees and society as a whole.
Leading K-12 Education with Vision 2030 in Focus
Ataa Educational Company has been a trailblazer in K-12 education for nearly three decades. As a publicly listed company on the Saudi capital market, Ataa is uniquely positioned to align its strategies with both local and international trends, while supporting the Kingdom’s Vision 2030.
“This alignment requires a strategic plan that defines our direction and mission,” Dr. Altuwaijry explains. Ataa’s leadership has prioritized building an organizational structure that supports this vision, with clear and measurable performance indicators at both strategic and operational levels.
Creating a culture of quality is integral to Ataa’s strategy. The company is committed to equipping its teams with the necessary tools and knowledge to excel. Staying attuned to the needs of the Saudi labor market, Ataa attracts and retains highly qualified educational staff, providing them with ongoing professional development through structured plans and programs.
Ataa’s approach to education is both progressive and student-centered. The company integrates the latest advancements in curricula and teaching strategies while offering enrichment materials and diverse educational programs. Students are prepared to excel in both local and international standardized tests.
To maintain high standards, Ataa has established a dedicated supervisory center staffed with academic experts. This ensures that teaching strategies, materials, and programs consistently align with global best practices. “Our mission is to deliver a distinguished educational service that reflects the latest developments in the field,” says Dr. Altuwaijry.
By blending a commitment to quality, innovation, and Vision 2030, Ataa Educational Company continues to shape the future of education in Saudi Arabia, setting benchmarks for excellence and growth.
Charting a Strategic Path for the Future
Ataa Educational Company has meticulously developed a five-year strategy (2023-2028) in collaboration with an international consultancy firm. This forward-looking plan aligns with the Kingdom’s Vision 2030 and emphasizes innovation, global connectivity, and excellence in education.
At the heart of this strategy is developing cutting-edge educational programs that meet international and local standards. These programs are designed to equip students with the skills required to excel in national and global job markets. Dr. Altuwaijry explains, “Our goal is to prepare students to thrive in a competitive world by providing them with the tools and knowledge they need to succeed.”
To enhance the educational experience, Ataa integrates the latest digital education innovations. This includes implementing interactive learning tools and platforms that foster a more engaging and effective learning process. “Digital transformation is a cornerstone of our strategy,” Dr. Altuwaijry adds. “We’re leveraging technology to create dynamic, student-centered learning environments.”
Ataa also prioritizes building strategic partnerships with local and global educational institutions. These collaborations aim to facilitate knowledge exchange, improve best practices, and elevate Ataa’s international standing. Furthermore, robust performance evaluation systems have been introduced to monitor student progress and ensure continuous quality improvement. These systems are benchmarked against both national and international standards to maintain excellence.
Combining these initiatives, Ataa Educational Company is creating an integrated educational system that reflects global standards while strengthening the Kingdom’s competitiveness in education and technology. “We’re committed to realizing Vision 2030 through innovation, quality, and collaboration,” Dr. Altuwaijry shares.
Expanding Reach with a Unified Operating Model
Ataa Educational Company has implemented a robust model for operating and managing its schools, enabling it to expand its footprint while maintaining high educational standards across all its complexes and curricula.
A unified curriculum forms the backbone of this model, allowing for localized adaptations to meet the unique needs of specific communities. Continuous training and development programs for teachers and staff ensure high standards are upheld and a culture of improvement thrives. “Investing in our educators is key to maintaining excellence,” says Dr. Altuwaijry. “By equipping them with the right tools and knowledge, we foster an environment where teachers and students can excel.”
Effective monitoring and evaluation systems are integral to Ataa’s approach. These systems regularly assess educational outcomes, pinpoint areas for improvement, and enhance the overall learning experience. Feedback from students, parents, and teachers is also actively sought to refine operations and respond to community needs.
Equitable resource distribution, including state-of-the-art technology, educational materials, and well-equipped facilities, ensures consistent quality across all campuses. Technology plays a pivotal role in streamlining operations and improving access to education without compromising quality.
Ataa’s commitment to quality assurance is exemplified by its adoption of the ETEC quality framework and Cognia accreditation for its international complexes. These recognitions underscore the company’s dedication to excellence in education.
Through this model, Ataa reaffirms its mission to provide high-quality education while expanding its reach, ensuring that every student benefits from a transformative learning experience.
Fostering Global Connectivity and Excellence
Ataa Educational Company is actively enhancing its global presence through strategic initiatives. One of its notable achievements is a joint venture with Buckswood Schools, a prestigious British institution. Additionally, Ataa offers diverse curricula, including national and international options such as American, British, French, Indian, and Egyptian systems. These offerings cater to a broad spectrum of student needs and aspirations.
The company’s collaboration with technology providers has resulted in integrating innovative educational tools and resources. Cultural programs organized with international schools further foster global awareness and understanding among students. Ataa’s participation in international competitions and conferences showcases its achievements and facilitates the exchange of ideas with leading educational institutions worldwide.
Dr. Altuwaijry emphasizes the importance of creating equal opportunities in education. “We aim to improve access to quality education for all students and to position our schools among the top-ranking institutions locally and globally,” he states. Ataa’s efforts to achieve this goal include establishing the Center for Academic Excellence, which promotes a culture of innovation and excellence in education.
The company’s initiatives reflect this vision. By adopting methodologies like STEAM and training in robotics, artificial intelligence, and cybersecurity, Ataa empowers students with skills for the future. Equipped laboratories, including Fab Labs and 3D printing facilities, enhance hands-on learning. These efforts have translated into outstanding performances in local and international competitions, such as the World Robotic Olympiad (WRO).
Through these strategies, Ataa Educational Company continues to break new ground in education, blending innovation, quality, and a global outlook to prepare students for a brighter future.
Revolutionizing Education Through Technology
In an age where technology shapes every aspect of our lives, Ataa Educational Company stands at the forefront of integrating cutting-edge tools to transform learning experiences. By embracing advancements in educational technology, Ataa is not just preparing students for the future but redefining what education can be.
This forward-thinking approach includes equipping teachers with the skills to deliver personalized academic experiences, fostering student engagement, and simplifying administrative processes. Ataa leverages a suite of innovative platforms, including Classera, Bravo Bravo, STEAM and Fab Labs, Persona, Aanaab, and others, to enhance the educational and administrative landscape.
“These programs ensure that every student benefits from a technology-enhanced, rich learning environment,” says Dr. Altuwaijry, highlighting the company’s dedication to excellence. The integration of tools like Oracle, Chromebook, and Ataa’s bus tracking system showcases their commitment to using technology to improve daily operations and enrich education.
Strategic partnerships with specialized entities, both locally and internationally, further bolster Ataa’s capabilities. By drawing on the expertise of these partnerships, Ataa continuously improves its technological framework, ensuring that its educational offerings remain relevant and impactful.
Pioneering the Digital Education Era
The rapid evolution of educational technology, accelerated by the COVID-19 pandemic, has redefined traditional learning. Ataa Educational Company has embraced this change, transforming classrooms into dynamic, technology-driven environments.
Committed to staying ahead of emerging trends, Ataa incorporates digital tools and artificial intelligence to optimize every stage of education—from planning to implementation and evaluation. By gradually transitioning from traditional learning to an electronic school model, the company has integrated smart screens, digital platforms, and tailored teacher training programs into its operations.
“Teachers are no longer just sources of information; they are facilitators, guiding students to explore and utilize digital education platforms,” explains Dr. Altuwaijry. This shift empowers students to think critically and creatively, aligning with Bloom’s taxonomy of higher-order thinking skills.
Ataa’s adoption of innovative technologies doesn’t stop there. The company has begun transforming textbooks into interactive realities by incorporating virtual reality (VR), augmented reality (AR), and even Metaverse applications. These tools provide students with immersive, engaging learning experiences tailored to individual needs.
To realise this vision, Ataa ensures its educational staff is fully prepared to implement and manage these technologies effectively. Through continuous training and support, teachers are equipped to help students achieve targeted learning outcomes while fostering creativity and problem-solving skills.
“Education is no longer confined to the classroom walls; it’s about creating a world where students can learn, imagine, and thrive in a digital age,” says Dr. Altuwaijry. Ataa’s commitment to this transformative journey paves the way for a future-ready generation.
Seizing Opportunities in a Transforming Educational Landscape
The Saudi Arabian educational sector is undergoing a remarkable transformation, marked by bold reforms and initiatives aimed at elevating the quality of education. These changes open up a world of opportunities for private education providers to innovate, collaborate, and contribute to the Kingdom’s ambitious goals.
Central to this transformation is Vision 2030, a national blueprint that sets the stage for education reform. Its objectives include enhancing educational quality to meet international standards, modernizing curricula to emphasize critical thinking and creativity, and empowering teachers with robust professional development opportunities. Dr. Altuwaijry remarks, “Vision 2030 provides a unique platform for private education providers to align their efforts with the nation’s objectives and play a pivotal role in building Saudi Arabia’s human capital.”
Private education providers have a crucial role in supporting this vision, whether by enhancing infrastructure, introducing innovative teacher training programs, or expanding educational pathways. The government’s regulatory frameworks have further eased entry into the sector, simplifying licensing processes and encouraging public-private partnerships. Increased investment in education has also sparked interest in collaborative ventures that leverage the expertise and resources of private entities.
Technology is another game-changer, amplified by the acceleration of online learning during the COVID-19 pandemic. The demand for digital platforms and innovative teaching methodologies is higher than ever, creating fertile ground for private providers to deliver cutting-edge solutions. Dr. Altuwaijry observes, “Technology is no longer just a tool—it’s the backbone of modern education.”
Beyond technology, the appetite for international curricula, vocational training, and specialized programs has grown exponentially. Private institutions are uniquely positioned to tailor their offerings to these diverse needs, ensuring students are equipped for a competitive, globalized future.
Pioneering Global Education Through Vision 2030
Saudi Arabia’s educational transformation is not only reshaping its internal landscape but also positioning the Kingdom as a global leader in education. Guided by Vision 2030, the country’s focus on quality and innovation is creating a ripple effect that extends beyond its borders.
Technology lies at the heart of this evolution, with Saudi schools integrating advanced tools to prepare students for the digital era. This focus on technological proficiency ensures that students are equipped with the skills needed to thrive in an interconnected world. “Saudi Arabia’s commitment to technology in education is a testament to its forward-thinking vision,” Dr. Altuwaijry shares.
The Kingdom’s universities also play a pivotal role, driving scientific research and innovation that address global challenges and shape educational trends. Additionally, Saudi Arabia’s efforts to attract international students have enriched its educational ecosystem, fostering cultural exchange and broadening learners’ perspectives.
Ataa Educational Company stands at the forefront of this transformation, actively contributing to Vision 2030’s goals. The company has embraced modern curricula designed to cultivate critical and creative thinking aligned with the evolving demands of global markets. “Our mission is not only to educate but to inspire—preparing students to lead with purpose and adapt to the demands of the future,” Dr. Altuwaijry emphasizes.
Ataa’s initiatives extend beyond academics. By embedding national and Islamic values into its programs, the company nurtures responsible citizens who contribute to societal development. Leadership and teamwork skills are honed through specialized programs, while international offerings expose students to diverse cultures, preparing them to compete on a global stage.
Collaboration with parents and participation in community events further highlight Ataa’s holistic approach to education. The company’s commitment to employing highly qualified teachers ensures the delivery of education that meets world-class standards.
In the broader picture, Saudi Arabia’s education sector remains committed to fostering sustainability and tackling global challenges. From climate change to economic growth, the focus is on empowering the next generation of leaders to make meaningful contributions. Dr. Altuwaijry eloquently states, “Education in Saudi Arabia is more than just a system—it is a movement to strengthen identity, build responsibility, and create a future we can all be proud of.”
Empowering Future-Ready Students Through Strategic Innovation
Ataa Educational Company is making significant strides to align with Saudi Arabia’s Vision 2030, implementing forward-thinking strategies designed to elevate the nation’s educational standards. The company emphasizes curriculum development and teacher training as key pillars, ensuring students are equipped to compete in a rapidly evolving global labor market.
Ataa’s educational programs are tailored to cultivate the technical and creative skills needed for future careers. By forging partnerships with local companies, Ataa provides invaluable training and employment opportunities, enabling students to gain firsthand experience in professional environments. The integration of technology into education is a cornerstone of their approach, with tools such as smartboards, coding, robotics, and advanced educational software preparing students to thrive in a tech-driven world.
Recognizing the importance of holistic development, Ataa places equal focus on personal skills such as critical thinking, problem-solving, communication, and teamwork. “We believe in preparing students not only for jobs but for life,” explains Dr. Altuwaijry. The company offers career guidance programs to complement these efforts to help students identify and pursue suitable career paths.
Language skills also take center stage at Ataa. English proficiency is emphasized as a critical asset in many industries, while additional language offerings such as Chinese and French open doors to global opportunities. “Our goal is to ensure that every student is well-equipped to navigate an interconnected world,” says Dr. Altuwaijry.
Shaping Balanced, Resilient Personalities for the Future
Ataa Educational Company is deeply invested in fostering well-rounded individuals who can confidently contribute to society. One of its standout initiatives is a comprehensive student guidance program, designed to instill values, enhance life skills, and prepare students for the labor market. The program also nurtures entrepreneurship, innovation, and volunteerism, creating a rich ecosystem of personal and professional growth opportunities.
Each student’s journey is meticulously documented in a personalized file that tracks their performance, interests, and areas for improvement from the early stages of their education. This record is updated as they progress, ensuring a seamless transition between academic levels and allowing tailored advice on career paths aligned with their unique talents and goals.
Ataa also prioritizes the development of social skills, teaching students to understand their rights and responsibilities while building self-confidence and resilience. “We aim to shape individuals who are not just academically successful but also socially and emotionally intelligent,” remarks Dr. Altuwaijry.
The company’s focus extends to extracurricular activities, offering scientific, artistic, and athletic programs to nurture diverse talents. Special attention is given to online safety and personal well-being, with dedicated resources for students requiring extra care or facing challenges. Ataa even organizes conferences on student development, covering topics such as educational, psychological, and moral growth.
Another key focus is gifted students. Ataa actively identifies areas of creativity and talent, designing specialized programs to enhance these skills. Through partnerships with relevant authorities, the company implements structured plans with clear evaluation metrics to ensure meaningful outcomes. “Our mission is to unlock every student’s potential, enabling them to excel in their chosen paths,” concludes Dr. Altuwaijry.
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